Category: Enterprise

It’s great when your sales-related business is thriving, but there are unpredictable situations, for example, a delivery delay or even the delivery loss. Somehow you need to explain it to the client, but how to do it? You should write the correct delivery delay e-mail.

At the moment, the problem that entrepreneurs face is maintaining a decent level of work and communication with customers when it comes to discussing product delivery.

In marketing, there are certain strategies to work with customers that concern goods delivery and delays. Informing your visitors of the location of their package and solving possible issues with its delivery, you establish trustworthy relations with your customers.

The delivery delay situations are unpleasant, and people may get angry with that. We would like you to give some tips on how to communicate with customers about the order delivery delay.

1. Update your website with up-to-date information regarding various delivery features. For example, the well-known brand Clif Bar uses a banner that carries information that the company has a fairly large volume of orders, and, therefore, the goods may be delayed. They also add a link where customers can go and read more information about the order or call customer services. 
2. Keep customers informed about the order status to prevent them from overloading the customer support line.
3. Update the information about the package periodically. Show your customers your attitude. It can increase the ratings of your company.
4. If you know that order delivery delays are inevitable, create more channels to reach you and inform your clients in advance.
5. Be honest with people by posting information about possible shipping issues next to the ordering questionnaires on your website.

Answering These Questions May Help E-commerce To Prevent Unpleasant Situations While Communicating With Your Customers

Sometimes, having your own business, unpleasant situations may arise, for example, when the goods for some reason cannot be delivered to the buyer on time. No matter how good a businessman you are, you cannot always control the timely delivery of goods since it does not always depend on you, but you can negotiate with your customers, explaining the situation and apologizing. Answering the following questions may help you to get over negotiation problems with your customer. 

Does sweeping a delay under the rug lose your customers?

Yes, it does. Not every embarrassed customer will stop working with you, but this can reduce the level of your customers’ trust. It is better to try to solve all problems as quickly as possible and show your clients that they were not wrong buying goods in your online store.

What causes order delivery delay?

Order delivery delay can be associated with an increase in the volume of orders, which leads to the fact that store employees simply do not have time to register and dispatch all the goods on time. It can also be connected with the carelessness of the carrier and, perhaps, they just confused the address where the order should be delivered. 

Why does it matter to send shipment delay notifications to customers?

Active cooperation with clients makes them understand that you are interested in successful deals, and this increases the level of customer confidence in your company. And just by sending an e-mail notifying you of a delivery delay, explaining the reasons and ways out of the situation, you are strengthening partnerships with customers.

Also, among the reasons for the importance of sending e-mails about the current status of a product are the following:

1. It helps to avoid your company WISMO (an acronym for “Where is my order?”). By sending notifications to your customers about delayed delivery of goods, you save your company’s support service from numerous requests for non-delivery of goods.
2. Studies were carried out, during which it turned out that in 2021 about 2.14 billion people began to buy goods on the Internet, which means that the remaining people continue to make offline purchases as they do not trust online stores. People do not make purchases, worried that delivery may not be carried out on time, or the goods may be completely lost. In this regard, one of the methods of improving interaction with customers and increasing their trust in online stores is communication with customers regarding all stages of purchasing a product, including timely notification of customers about the delay of a product.

Delays happen, but that doesn’t mean you need to be unprepared. You assure the customer that you are not a scamming company. You should always create an e-mail template so that you can use it when needed.

So, it is a brilliant idea to have ready-made templates for delayed goods delivery. In the delivery delay e-mail, you should always be polite, because no matter whose fault it was, be sincere, show that you are very sorry that you violated someone’s plans and made the person feel angry or disappointed.

In this article, we’ll go over the main points you need to communicate to your customers and show you the shipping delay e-mail template with the apologies. 

Shipping Delay E-mail Templates

When the delivery was delayed because of your fault, it is better to apologize in your e-mail. Explain to your client the new delivery date and where they can pick up the parcel. It will be nice to put some little gift to cheer up your customer.

Let’s move on to writing variants of the shipment e-mail about the delay of the template:

• Hello, [customer name]

We learned that our goods, which were sent to you, unfortunately, were delayed on the way because we work with a very large number of orders. We are very sorry that, through our fault, we may have seriously disrupted your plans. Now, we are making every effort to deliver your goods to you as quickly as possible. To track the location of your package and find out about its current status, visit your order page at any time you need.

We thank you for your understanding. If you have any questions, you can contact us, we are always ready to help you.

Your name

• Hello, [customer name]

We thank you for choosing our store. It dawned on us that our product was not delivered, we apologize for letting you down very much. Our bonuses will be sent to your card that can be used throughout the year to purchase what you want. We hope that, in this way, this unpleasant situation will be quickly forgotten.

If any questions remain unresolved, always contact us, we will be happy to help you.

All the best!

• Hello, [customer name]

We have to inform you that due to a significant increase in the number of sales this month, our employees were very overloaded and as a result, apparently, there was a mistake that led to a delay in the delivery of your package. However, we understand that this should not affect our customers. Accept our apologies for the delivery delay. We will try to resolve this unpleasant situation as soon as possible.

[Your name]

• Good afternoon, [customer name]

We will be honest with you, this year we experienced difficulties with transport and, therefore, we sincerely apologize for the delay in the delivery of our goods. We understand that we let you down and feel so sorry for that. Therefore, we give you a coupon for a purchase in our store for 12 months so that you can cheer up yourself and your loved ones. Our support service is open to any questions you may have.

We appreciate your patience. All the best.

• Hello, [customer name]

We received a message that the package ordered from our store was not delivered to your address. This happened due to the fact that we processed too many orders on Christmas. We bring you our deepest apologies, and in order to forget this situation as soon as possible, we are sending you our gift in the form of a set of skincare cosmetics. Thank you for your patience, and glad to hear you are staying with us. We promise that we will not let you down again!

We would like to turn your attention for a minute to the fact that we are working not only on creating useful information but also on creating high-quality advertising. If you need help creating effective advertising to promote your business, AdScale is here to help. With AdScale, your customer base will significantly expand, which will lead to an increase in your store’s income.

Undelivered And Lost Package E-mail Templates

Let’s consider a few more variants of delivery delay e-mail, among which there will be several options of writing a lost package e-mail template with the apologies for the loss of the package. Of course, your concerns shouldn’t be reflected in your customers’ plans.

Here are some ideas of lost package e-mail templates and shipment e-mail templates you can use:

• Hello, [customer name]

We found out that the package was not delivered to your address. Please, check if your address was pointed correctly. If the loss of the parcel was due to the fault of the delivery company, they will reimburse the damage.

We would ask you to check the address:

[address of the recipient]

We promise to sort it out as soon as possible and apologize in advance. We will justify your trust and hope to see you as our client.

Good luck

• Good morning!

We found out that our package was not delivered to your address, and we are so sorry that such a situation occurred. We will try to resolve the issue with the package as soon as possible. When it is the fault of the delivery service, you will certainly get a refund. 

Tomorrow, we will clarify this issue. In any case, we will track the location of this package and promise to deliver it or return your money. Stay in touch. 

• Good evening, [customer name]

Unfortunately, due to the carelessness of our carriers, whom we hired to move to the new address, your package was lost. We bring you our deepest apologies and to improve your mood, we are presenting you with a certificate for purchases in our store available for 6 months. All your money spent on goods lost through our fault will be unconditionally returned to you shortly. We would be glad to see you our customer. Henceforth, we promise only to delight you with our prices, choice, and fast delivery.

Merry Christmas.

•  Good evening, [customer name]!

We received your statement that our goods were not delivered to your address. During the checkup,  we learned that, unfortunately, the goods disappeared due to the delivery service fault. We sincerely apologize and will refund you as soon as possible. To say sorry, we give you an 80% discount on any of your purchases.

Store delivery department

• Good afternoon, [customer name]

Our company has excellent results and feedback; we try to do everything well. However, due to worsening weather conditions, the delivery speed of our goods has decreased. Therefore, we could not deliver the goods to you on time. We apologize for the oversight and, in gratitude for your patience, present you our set of beauty products.

Merry Christmas!

Any type of entity, whether offline or online, needs constant modifications and improvements, which lead to its growth and market scaling. If companies want to become profitable and large-in-size covering a particular industry, for example, e-commerce retail or wholesale merchants, they should adhere to economic theories and regulations.

The global business analytic research shows the incredible growth of online businesses specializing in retail merchandise up to 4.28 trillion USD in 2020, proving the large scale of the development trend due to pandemic restrictions. However, the pandemic uncovered the primary advantages of digital commerce: we all save time and money by having unlimited access to global online marketing services.

At the same time, you might wonder why ordinary websites launched to sell some farming products or flower deliveries from Florida or LA are not as successful as expected, but Amazon is boosted immensely. The answer regarding these development features focuses on key e-commerce elements. The correct balancing of all components of the strategic progress of the particular business entity should be based on the well-known business planning concepts and visions:

• analysis of the current business activities;
• review of the quality, price, and shipping policies;
• improve marketing tools, including customer-oriented methods;
• adjust personalization and customization options;
• integrate the scaling platform for the net profit optimization;
• develop your mentality, attitudes, and ambitions to move your e-commerce company forward.

E-commerce Business Development Elements And Their Value

The development process is pretty complicated and dynamic, especially if this is an e-commerce progress action. However, this process is easier to manage, supervise, and redirect if you use the earlier-prepared strategic approach for online business development.

To make your online company sustainably profitable, innovation-based, and client-oriented, you need to anticipate the following elements for specific digital commercial activities:

• Ensure all the product-related information on the website is correct and up-to-date. In order not to lose the customer’s trust and loyalty, you need to monitor and keep the information such as product description, availability, and price actual. Losing the customer’s trust may negatively impact your e-commerce business development and consequently lead to huge income losses. 
• Use a segmentation approach to clients, supplies, orders, etc. To investigate your business activities in detail, you need to split their different components into smaller groups and better manage the outcomes.
• Follow the rule “Customer first”. It would be best to remember that purchasers are sources of valuable market information, profits, and primary advisers to improve business activities. According to the e-commerce specifications, personalization and customization options are must-have tools for your website and other omnichannel resources.
• Do not be afraid of innovative technologies. Any online store requires innovation integration as otherwise your company will be unsuccessful. The online business owner should observe the software market products and enhance B2B contacts to reach stable development for an extended period. For instance, from the start-up stage, you should integrate the supportive platforms that enable you to redirect the current goals and effectiveness indicators towards the minimization of the adverse factors or bad management solutions.
• Inspire yourself and your staff. Online businesses are constantly moving toward something new and flexible which should meet the market changes. In this case, you need to find a source of self-inspired motivation and pass this on to your staff members and colleagues.

Development interactions for successful e-commerce merchants are mandatory. So, if your online company is small or medium-sized and does not have enough investment for self-improved measures, it should integrate technologies developed for constant growth.

SMS messages are a great way to get in touch with customers and give them updated information about their packages. 

So the question arises, what is the best way to write messages? There are many things to consider regarding this issue.

After a buyer places an order, they will wait for the delivery, which they want to receive as soon as possible, of course. To avoid irritating customers with calls, the best way to inform them about shipping updates is by sending messages about the place and delivery time. This way, your customers will receive SMS notifications with the delivery status. 

However, there are several important points when writing notifications to clients:

1. Provide clear information about the date and time of delivery.
2. Attach a link to the detailed information about the order so that the client can make sure that everything is done correctly.
3. Use funny pictures or creative texts when writing the SMS update.

What Do Popular Platforms Write In Their SMS Shipping Updates?

Companies like Alpha Lev, Amazon, and much more use SMS to notify their customers about their shipment. Let’s look at some examples.

• Amazon. This company sends shipping and delivery information via SMS containing the main details: the item, the date of expected delivery to the recipient’s address, and the status of the order.

Amazon proved that the SMS does not have to be too long; only the required information and nothing more. Let’s have a look at an example:

Your deodorant ordered from our store will be shipped on Wednesday, April 2nd. You can track your parcel by following this link: [link];

• Frey. As opposed to using email, SMS notifications appear to be more personal than formal; it helps to build trust – like a buddy just texted you. The text in Frey’s shipping updates is friendly and direct. Therefore, a company establishes trustworthy relations with its clients.

Frey creatively approaches delivery notifications; it uses GIF images, funny pictures to express their positive emotions in case of timely delivery of goods, or sad emojis to express they are sorry. An example of an SMS regarding shipping might look like this:

Frey: Your item ordered on our website has been delivered!!! We hope you are as happy as we are!!! Let us know if you have any questions; we are always ready to help =) You can contact us by following this link: [link];

• AmazinglyCat. Most people will love it when their SMS about the order delivery has an unusual design. In the beginning, they send their customers high-quality photographs with the image of the product ordered. Then, they write an informative text with detailed information. Quick, lean and mean.

AmazinglyCat: Your soft pillow for your furry pet is still waiting for you in the store. Don’t miss the opportunity to let your cat play with their new pillow.

In order to finish placing your order, follow the link – It will take no time at all!

• Anthropology. Their SMS about an order is an excellent example of how you can add a call-to-action to your updated delivery SMS. An example of their SMS about a shipping update:

Anthropology: Your item has been delivered. Rate this link: [link]

Instead of asking for feedback on your service, you can ask for a photo of the new pants they ordered from your shop, for example, or offer a “tell a friend” feature if the customer liked the item and your service.

• Alpha Lev. This company treats its customers in an interesting way. They notify their visitors they can take advantage of a special offer as a discount on any product by clicking on the link, but it is available only for a limited amount of time. This pushes them to place their order quickly:

Alpha Lev: Great job! Thank you for your order, Jay! Most people who want to achieve quick results also buy sports supplements from us – this product falls under the category of best sellers. Improve your athletic performance by starting with our sports supplements. We will give you an 8% discount if you order our product, which we can put in the same parcel for you. The discount is valid for 20 minutes.

Your code: [activation code], follow this link: [link].

SMS Ideas For A Client’s Order

Let us remind you that when sending order status notifications, try to ensure that the main part of the text includes the most relevant information: order number, the link for tracking the parcel, and the delivery window. Also, make sure that your SMS clearly shows your store name,  to ensure the recipient does not mistake the SMS for spam.

Here are some SMS examples you can use to notify customers about order delivery or shipment.

1. [Store name]: Thank you for choosing us. Your order will be sent to you soon – we will keep you posted when this happens. To find out more information, follow this link: [link].
2. [Store name]: Woo-hoo! Today is delivery day! Your wardrobe will be delivered to you between 12 pm and 4 pm. Detailed information is available at the link [link].
3. [Store name]: You have placed an order with us for a soft home chair – congratulations, an excellent choice! Tomorrow, your order will be sent to the address you indicated on the site. Follow the link below and check the data. Hit the “Confirm” button and we will send your parcel directly to this address. Track your order on our site ___. Feel free to ask us any questions – we are happy to help. Good luck!
4. [Store name]: We remind you that your sweater will arrive today, the courier is expected between 2pm and 6pm. Thank you for choosing our store, and upon receiving the goods, we would appreciate it if you would rate us on our site! Check the data and track the current location of the parcel by clicking on the link below. Have a great day! [link]
5. [Store name]: Congratulations! Your item has arrived at your nearest post office. Pick it up soon and enjoy your new eyeshadow palette. You can save up to 20% during the discounts next week on any goods from our store. For detailed information, you can read on our website or ask the sellers in our store!

Why Should You Send Notifications Via SMS Messenger?

At the moment, people are increasingly using SMS messages to reach out to customers. 

SMS marketing is proven to be a great way to interact with customers due to the possibility of quick interaction (about 90% of messages are read within 3 minutes). Also, when it comes to time, SMS creates a sense of importance surrounding what is happening and pushes people to make quick decisions – this is a good marketing move.

For most people, their cellphone is always at hand and everyone understands that SMS has a higher priority than email.

We also advise you to switch to using SMS. Let’s see why this might be relevant:

1. Revenue analysis shows that this is a fairly cost-effective way to promote a company. For example, sending SMS to customers via the SMS system application accounted for 21% of their total revenues for companies such as Peace Out Skincare.
2. SMS is not as busy a channel as email, and it is much more convenient. You can check on your phone how many unread emails you have in your inbox and how many SMS were sent to you. This indicates a high chance of a client seeing the messages.
3. SMS will be delivered to customers quickly.
4. By sending your SMS via messenger, you can easily see who it was opened and answered by.
5. Usually, clients leave their email, as they prefer to correspond via SMS with a closer circle of people. Therefore, by receiving SMS, a person feels more comfortable. This is a good option for interacting with customers.
6. Using SMS to interact with clients, you do not need to spend a lot. For example, if you inform clients about discounts, promotions and use SMS for other advertising purposes, you will definitely pay less than recruiting for help from television and radio studios.
7. SMS can be tracked. Many Internet companies provide reports regarding delivery. This is a good opportunity to see how communicating with your customers via SMS has impacted your business, and whether this way of communicating with customers is right for you. This can be done by examining the statistics of their reactions to receiving notifications.

Use SMS to:

• send notifications and links to confirm your order;
• ask your customers to leave feedback on a purchase or rate the service;
• send any suggestions for using this product;
• remind customers about promotions, discounts, and sales;
• remind customers of their shopping cart on the site.
• surprise visitors with VIP offers.

We have given you some tips for using the standard SMS capability built into any phone. This will really help you to boost your store’s customer service, thereby replenishing your customer base and increasing the company’s income, not to mention the fact that people will quickly read the notifications received from you since SMS is quite easy to use.
If your online store needs good advertising, AdScale’s Advertising Cloud is here to help you create effective advertising that will significantly expand your customer base and increase revenue.

All we focus on are sales and profits. For this, we should understand that the e-commerce business feels a paramount necessity to grow and expand its market share. So, online commerce is impossible without time, finance, and human investment into business development, scaling, and upgrading. To promote merchandise-specialized e-business, all budding businesspeople should use planning, marketing, and technological tools to make their brand profitable, identifiable, and attractive to clients.

In this case, the marketing and software solutions become the pillars for any e-commerce startup if they want to be named among the top global companies one day. The combination of e-commerce product advertising and data analytical tools helps us develop a stable and client-oriented online business. Forecasting the potential customer’s marketing behavior, we need to focus on the scaling perspectives. Such a goal could become achievable if you appeal to e-commerce  business exposure ideas dividing into several categories:

• Budget-friendly and creative ideas. These are affordable ways to make our e-commerce business popular via such well-known communication channels as: 
  • business social media profiles; 
  • personalization-oriented web resources like Netflix or Amazon marketing ideas;
  • automatic emailing-supported software etc. These channels are available for any online merchant if they are capable of investing enough time and financial resources to progress their internal communication policy,
• Accessible and straightforward ideas. Free advertising-supported apps can have an incredible influence on your e-commerce sales. The global network can show the e-commerce business or startup many beneficial software solutions. They are absolutely free or provide a trial period with the following purchase for an accessible price. For instance, Google Shopping is a budget solution to promote your products and company brand beyond competitors.
• Long-term ideas requiring investment. These solutions refer to easy-to-perform business exposure solutions with significant efforts to boost e-commerce sales. The last category covers the strategic business decisions to introduce a comprehensive marketing approach and the specialized platforms for online store exposure. The most popular software examples are Shopify, AdScale, etc.

To manage all possible marketing variants available for e-commerce, we should spend many resources – financial, technological, or human. Also, this investment requires regular updates. So, we should follow the marketing trends to make sure our business is up-to-date.

At the same time, it would be helpful to find some platforms that specialize in advertising management. Thanks to these software solutions, you can effectively manage all marketing campaigns, including synchronization ads with product updates or price changes. In this case, you can feel complete freedom from double-checking activities or tedious multitasking.

What Is Business Exposure For E-commerce?

Talking about online business, we sometimes forget to say how important it is for companies with online merchandise to promote their brand and products.

Exposure refers to the specific direction of the product marketing strategy. It includes all possible actions to make our product or brand popular among clients. In other words, the final result of the business exposure is an increase in e-commerce sales:

Business exposure = Ad variety

The formula above makes sense, especially if we want to improve the e-commerce merchandise indicators. The main rule is that profit-making products are supported by advertisement. As e-commerce requires constant movements and changes, we need our products to meet customer expectations and advertisement opportunities.

In this case, we may emphasize the other parallel between e-commerce business exposure and customers.

Business exposure = Customer target groups

It is difficult to predict sales without previously detailed analytical research of our potential customers and their reaction to our product lines and advertising campaigns. The respective client attitudes and tastes determine how we may introduce and promote ourselves (emailing, social media ads, blogging, Google searching, and mapping, etc).

Business exposure = Digital advertising platforms

This reflects the opportunities of the separately integrated software solutions to:

• advertise with dedicated audiences & products based on your store data, 
• publish ads for your e-Commerce business on Google & Facebook in a few clicks, 
• get 24/7 optimization with top-notch AI technology, 
• analyze your results from all advertising channels in one place.

E-commerce Business Exposure Ideas

Exposure is an action you cannot avoid if you plan to be a successful e-commerce retailer. Its value is great to launch creative advertising campaigns that attract customers. To visualize your e-commerce scaling and marketing benefits, we can look at all possible exposure alternatives for any business and its investment needs.

In this case, the Internet offers different options, a broad range of innovative products that help us improve our commercial activities. Such options are in line with your budget plans.

To understand the main pros and cons of the low- and high-budget e-commerce business exposure solutions, we should find the best ones suitable for any online merchant.

Low-Budget E-commerce Business Solutions

• Use Google products for effective advertising purposes

Your business receives extra benefits if you try to apply the opportunities Google provides for e-commerce entities. The free solution available from Google is Google Shopping via Google Merchant Center, which provides simplified but productive online commerce support. The registration and synchronization with your product directories are free. Prices are updated automatically and enabled for all possible Google searchers. Also, the merchant-ranging positions affect your brand positively, establishing an online store image among future customers.

Also, you may create your Google My Business profile, which opens a lot of opportunities like mapping and searching options to identify your online store following the keywords.

• Business social media pages are a must-have identifier of modern e-commerce activities

E-commerce business is a continuous ad and social media life. 3.6 billion people globally are users of various social media, and all these people can help you to earn a significant income. Facebook, Instagram, or Twitter business pages should promote your products or services, post curious facts and data analysis related to your business, and provide information about some sales promotions, promo code sharing, and other advertising tricks. All those actions will be your helpers to attract new followers and clients.

• Tag your possible partners and celebrities

A brilliant business idea is to mark the companies or people you collaborate with. It plays into your hands if your partners are famous manufacturers with a long-term operation and positive reputation. Your clients and business environment will assess your distribution activities and support your business.

Referencing celebrities through hashtags when you post some of your products or services are the certification sign and confirmation of the company merchandising experience. 

The other business-oriented social media is LinkedIn. This business-promoting medium provides detailed CV-like information about individuals or companies. Here, you may share your company history, achievements, and product references. Also, you may show some samples of service-based results and positive feedback from your famous clients and partners. A pretty expensive way to prove your e-commerce experience is a portfolio-type website or within the particular sections on your current web resource. For instance, if you are in the photography field or provide web design services, that is a great way to show your expertise and practical skills. 

• Being present in online and offline thematic forums and events

E-commerce business is an open and innovation-centric entity oriented towards constant progress. It isn’t surprising that the title of online merchant requires you to compete and cooperate with other professionals and business giants. These actions are possible due to different online and offline events. Also, B2B public forums or conferences share more knowledge about possible business exposure ideas verified by the speakers. These events are the locations to establish fruitful business contacts.

High-Budget E-commerce Business Exposure Solutions

• Blogging as a way to get your e-commerce business closer to your clients

If you are worried about how to get exposure for your business and are ready to put more effort into achieving it, blogging is something you need. Depending on your investment capacities, you may have a separate marketing department responsible for blogging and copywriting activities or order these services from specialized service providers.

Blogs or vlogs ensure your company or directories are advertised indirectly via the particular links and keywords generated by the global searching systems. Blogging could qualify as a useful communication tool with clients because you provide regular and new customers with food for thought, interesting facts, and client-oriented solutions connected with your business specifications.

• Email marketing as a way to convert new customers into regular ones

Another helpful business exposure idea is to design the emailing marketing plan, which is called upon the preparatory measures related to data collection and processing. Only when you know your product-targeted audience, break them up into subcategories (specific tastes and requirements), you may inform them by personal emails about special offers, seasonal or temporary sales, product updates, and so on.

Also, this is an excellent way to understand whether your clients are satisfied with services to make them trust your brand for an extended period. Such a fact-finding process could improve your marketing policy and product quality.

• Making creative and informative infographics

Visiting sites with highly-visual information is attention-grabbing and easily understandable. People do not want to spend their time on monotone texts with boring statistics. However, creative infographics designed in line with the brand color scheme and company style could change their opinion.

Perhaps we are all like children as such comic-similar techniques still pique great interest and demand among adults. In any case, the design process requires particular investments into UX/UI specialists to carry out these business exposure ideas.

• Using specialized advertising platforms as a way to promote and optimize marketing

The most beneficial decision to optimize your marketing strategy and promotional tools is the integration of specialized advertising platforms. Such platforms have many advantages, including detailed analytical activities to build effective marketing campaigns and social media ads. The data resulting from such activities should become a basis for your future planning and flexibility of the business solutions.

Advertising platforms are a great software development that boost different marketing tools and specific applications appropriate for e-commerce projects. In this way, we can positively assess the benefits of the different software solutions, demonstrating business growth and popularity among the potential customers.

Business exposure is a strategic step for every e-commerce company. An appropriate e-commerce development approach is a guarantee of your company’s progress and its compliance with market changes and demands.

Texting is an essential part of our life. We always tap something or read a new message on the move or outside, at home or the office. This communication method keeps its popularity regardless of gender, age, or field of occupation. SMS notifications are everywhere.

However, chatting is not just a digital conversation. Indeed, SMS exchange is a tool for B2C relations. This simple principle is a crucial digital marketing pillar for successful e-commerce business development.

SMS, Push messages, or notifications via WhatsApp, Viber, Facebook, WeChat, Telegram, etc., are valuable sources that help e-commerce merchants to know their clients better and more comprehensively. All these communication media push the IT developers and business strategy designers to elaborate e-commerce personalization solutions using SMS marketing strategies:

• To raise the client’s interest;
• To keep in touch with your clients 24/7;
• To receive the appropriate feedback for the product or service improvement.

So, the productive SMS promotion campaigns and marketing instruments are budgetary and staff-specialized tasks you need to do for your e-commerce retail or wholesale stores. Luckily, the IT corporations have taken care of your problems and offer pretty high-performing and easily-maintained platforms to optimize and manage your SMS service for increasing e-commerce sales. The only thing you should do is to find the best platform which meets your expectations and requirements.

What Is SMS Marketing In The E-commerce World?

We used to associate SMS with a convenient method for communication purposes. However, it does not mean that businesses should neglect this instrument to remind their clients about the appropriate products or services. The e-commerce world names such communication approaches as A2P or application-to-person. Technical clarification refers to the kind of digital messages the software or API sends to a particular group of people.

According to the researchers, 80 to 90% of ordinary customers open their notifications during the first 15 minutes. However, an opened message does not mean the customer reacts to it. To impact the customer purchase behavior, an e-commerce business should elaborate a comprehensive long-term advertising strategy, which comprises various instruments to boost sales.

One of such instruments is the SMS marketing strategy dedicated to:

• Increase the interest for future cooperation with random clients;
• Establish reliable commercial ties with permanent clients, including available product notification, special discount offers, and possible supplementary or accompanying goods;
• Receive independent feedback for your clients for improvement of your commercial activities.

During the pandemic, online sales have become more popular than ever before. The US market forecast predicts the A2P growth of up to 75.8 billion USD by 2025. That means a stunning SMS effect on e-commerce development. Furthermore, the indicated figure could be higher due to several triggers:

• World population keeps growing;
• The mobile industry will always follow human needs and tastes;
• Online shopping saves time and physical resources;
• The SMS service option is an excellent sample of effective personalization for e-commerce businesses, mainly when you use various post-shopping or post-servicing rating questionnaires. 

In any case, the e-commerce merchant should know the helpful messaging solutions, the secrets to influence the purchaser’s cognitive motivation to buy a new product, and the agents capable of maintaining the SMS marketing strategy.

Effective SMS Marketing Solutions For Profitable E-commerce Business

Each SMS marketing strategy should foresee the primary concepts for the purchase stimulation and information collection about the customer preferences and their opinions.

Landing page optimization. We all use smartphones and other mobile devices for shopping purposes. In this case, a mobile-oriented website is a must-have in any e-commerce business. The explanation is pretty simple. On average, people make their purchases via phones or tablets. So, they justify their choices based on usability, front-end features, and well-prepared content focused on their personalities. Due to that, the landing page could be classified as messaging to the virtual customer to offer them a new product or service, recommend the monthly or annual subscription, or open the other page with a complete inventory of available supplies.

• Synchronization with messengers, social media, and searching tools. Synchronization has many benefits for both sides of commercial Internet relations. An SMS or notification sent via the most-used messengers is a source of information and business-to-clients interactions for a stable e-commerce store development. A business could collect valuable analytical data and notify its clients about any change. At the same time, clients could evaluate the personalization advantages provided by the particular software platform. 
• Business introduction. This classical marketing practice is frequently associated with email distribution. However, an SMS marketing policy using the business introduction tools is an effective mechanism for the mobilization of e-commerce sales. The introduction process consists of a range of short and alluring notifications sent once you have subscribed. If you sell make-up items, crafted goods, or specialized IT services and plan to use SMS for advertising purposes, special offers, or events, you need to notify your potential clients about probable purchase-stimulating ads beforehand. Transparency and openness will build reliable and long-standing relations between a business and its customers.
• Notifications about product availability. The typical situation is when we are looking for a new T-shirt, plate, or shampoo, but in the end, it is not available for delivery. Luckily, the SMS service can be an alarm call notifying clients to keep calm and wait for their goods, and for e-commerce merchants to keep their customers interested in their unique business supplies. For business, this marketing option is a test of trust and openness for the clients.
• Post-purchase communication. This is the wisest strategic marketing solution because it helps to investigate the satisfaction rate and predict the analogical reactions from the entire target group. The findings resulting from the low-pressure and general questions will emphasize the gaps and weaknesses of your e-commerce business activities so you’ll be able to remove them in the future.

SMS Marketing Secrets For Successful E-commerce

The global e-commerce universe depends on the effective SMS marketing policy, which stands on three pillars for successful merchandise intervention. So, if you want your messages or notifications to catch the attention of your potential or current client, you need to balance these clues for fruitful marketing pillars:

• Content. The correct, well-compiled, and engaging text should contain minimum but valuable information. This fundamental element determines the curiosity rate of the potential customers ready to purchase in the future. The well-chosen phrases and words will provide the necessary information which improves the current state of business activities and indicate the existing problems missed by the staff. The perfect SMS content could facilitate your marketing policy and investigation for sophisticated and correct e-commerce store sales.
• Personal address. When you use a name or special reference to your client when communicating virtually and offer them the products they desire, it is a kind of well-organized personalization method elaborated by a separate marketing unit or included into a package of the particular scaling platform services. SMS with individual offers compiled in easy-to-understand language enhances the e-commerce store value among their clients and competitors.
• Suitable time. To reduce the adverse reactions caused by your advertising campaigns, you need to select the most convenient time for your target audience. As such, you need to learn all habits, spheres of occupation, and preferable channels. The received knowledge and detailed analytics will forecast the best moment when your products are acceptable to the clients.

Popular SMS Service Supported Platforms For E-commerce Scaling

The SMS service plays a vital role in the e-commerce business operation. The promotion-content messages, advertising campaigns, or feedback assessment are well processed. All these help to track customer reaction whether they are satisfied by the products or services or not. Due to that, the owners of the Internet merchandise websites should hire specialized developers and engineers or integrate the ready-made solutions within the comprehensive platforms.

These platforms are products of the following famous software producers with the proven marketing-supported reputation:

• Shopify. One of the leading e-commerce-supported platforms with various apps for sales-boosting is Shopify. This service has many products for constant updating and improving your e-commerce business. It also offers specialized SMS Marketing Automation, which opens many advantages for successful e-commerce A2P activities.
• Netsuite SuiteCommerce. This progressive clouding software platform opens many opportunities for B2B and B2C options. Its MessageMedia supports omnichannel management and saves time and money when using SMS technologies instead of calling.

Magento. The other MessageMedia user is Magento, which is used to be called Shopify’s alternative for the large-in-size corporations with millions of orders per month. So, they absolutely need to adhere to the SMS-embedded marketing approach for stable e-commerce growth.

Changes mean constant updates and innovations. The history of commercial relations knows many modifications and improvements. Today, we live in a new age of worldwide e-commerce business scaling.

According to the market research, retail e-commerce operations have become more popular due to various beneficial factors:

• easy and flexible approach to order and receive products;
• effective time management for customers;
• higher purchase and delivery indicators for business entities;
• no delays and minimum risks for business restrictions.

E-commerce is a high-level and software-supported business running form that allows us to discover new perspectives for purchase optimization and permanent innovations. However, a pioneer business entity eager to scale their supplies for new markets within the national or international borders should realize the advantages of the e-commerce scaling platforms available from the IT service providers.

The first item on the to-do list should be a clear decision about integrating the ready-made e-commerce optimization products or creating the individual analog. The generation of the specialized platform is an excellent solution.

So, the business only needs to choose which platform is truly reliable. The popular Google search result which presents the highly processed scaling platform is Shopify or Shopify Plus; however, the global information-managing company does not explain the aspects about the Shopify Plus migration for the small or middle business entities specialized in retail e-commerce sales.

Shopify vs Shopify Plus: What To Integrate?

The US statistics highlight the constant growth of online sales due to the pandemic isolation factors. The indicative rate of sales could reach the indicator of approximately 24% of the total retail sales by 2025. E-commerce is our present and probable future, which occupies many commercial relations and transforms them from offline into an online environment.

You might be wondering what Shopify is. The logical solution is to take care of your online store beforehand and find a platform capable of developing a large e-commerce business. Many e-commerce giants frequently recommend Shopify. This flexible and market-centric platform is developed to build the multi-functional e-commerce approach, which combines all the steps for a profitable online retail business operation.

The Canadian IT product aimed at boosting internet sales and optimizing the data processing is a well-developed software that is a core element to launch a website store and make it permanently profitable. The Shopify interface and UX design pattern are simple and do not include complicated items or functions. Its main benefit is a clear offer of various ready-made solutions for starting users who want to have a high-performing Internet store.

The Shopify benefits include:

• Quick setup without difficulties. You do not spend extra time on the website development, and the logical structure allows you to exploit the required options for marketing optimization.
• User-oriented technical component. The particular software bonuses, SSL certificates, and high-speed hosting are available for the client after the Shopify setup.
• Safety and reliability. This criterion is essential for your customers due to the extensive datastore system committed to keeping personal information, including credit card or contact details. Shopify guarantees a safe storage option to minimize cyber-attacks, virus impact, or unstable traffic indicators.
• 24/7 qualitative support. Any client complaint, question, or proposition has quick feedback from the Shopify team. The virtual consultant is ready to address any technical issue asked in chat at any time.
• Many additional options. The e-commerce business operators can use different UX patterns and adapt them according to their tastes and preferences. All themes are free and accessible to any mobile application.
• SEO and marketing instruments. The searching horizons are unlimited when you use Shopify and its branch – Shopify Plus. The business user has constant access to comprehensive analytical outcomes to analyze the target audience.

To find an answer to the question  “what should entrepreneurs choose, either a standard version of Shopify or a more professional Shopify Plus platform?” we may refer to the platform’s specifications on the official website. The standard version of Shopify offers several plans:

1. Basic Shopify. This product will help the starting online sellers to get acquainted with e-commerce fundamentals. It provides your online store with all the necessary functions. You can easily operate your orders, deliveries, and other actions; however, your reporting solutions will be limited. As such, you are restricted from seeing your business analytical metrics.
2. Shopify. The plan “Shopify”  is designed for medium-sized enterprises which have some experience in online commercial deals. This software solution is universal because it could satisfy the needs of both e-commerce startups and experienced entrepreneurs.
3. Advanced Shopify. Shopify Advanced is less advantageous for large-in-size online enterprises. Its shipping, payment, order, and marketing features will apparently satisfy the needs of small or medium businesses because their functional parameters are not enough to handle several data processing channels. At the same time, the appropriate monthly fee rate will be almost equal to Shopify Plus.

Even though Shopify offers the advanced version of its software platform, for the biggest e-commerce players it may not be enough. Shopify Plus is offered as an alternative for Advanced Shopify, which is designed exclusively for big merchants with additional features that may come useful while planning the business scaling. More precisely, Shopify Plus is a platform designed to make large e-commerce merchants more productive and optimize their critical sales-related processes (data processing, marketing tools, management measures, post-purchase service, etc). Also, you would receive the opportunities to operate several e-commerce entities, including wholesale and retail stores. All available options are open and cost a certain interest of the monthly sales volume.

To understand all the pros and cons of Shopify Plus and clarify any doubt about the need to upgrade Shopify products for your online store, it is highly recommended to read all the information available on the official website and plan features. Nevertheless, if you have some questions, no matter whether you have chosen Shopify Advanced or Shopify Plus, conceptual software related to Shopify produces options guaranteeing the reliable and safe use of Shopify Plus and Shopify Advanced, 24/7 user support could solve any issue that arises.

Shopify Plus Migration Process

As you might have guessed, Shopify Plus is the level-up solution developed by the Shopify team to diversify the qualities of the previous one. To be more detailed, Shopify Plus qualifies the following aspects:

• Valuable online marketing product for large corporations. A brilliant example is Kylie Cosmetics – one of the most famous clients of the Shopify platform. It helps to scale the significant market share and focus on the various target groups.
• E-commerce business individual developments. Shopify Plus tries to meet each client’s requirements. To this end, their team designs and implements the particular online retail solution.
• Different cases – multi-functional options. Shopify Plus is a tool for online merchants that offers software-based and merchandise-optimized solutions, including applications, hosting, and SEO technologies. Migrating to Shopify Plus, you may improve any part of the business running process, in particular, management, payment, data analysis, and some visual information processing outputs.

If you have installed Shopify and integrated its Shopify Plus options, you may quickly migrate your database items into the advanced SQL opportunities. To do this, you need to follow a few sophisticated steps:

• Step 1. Look up the guide instructions and configure all required administrative settings. Also, decide what information has the highest priority and is vital for your Internet retail operations.
• Step 2. Import your store’s data to Shopify. Information about customers, products, orders history, gift cards, discounts, tax payments, etc., could be quickly imported into Shopify Plus or other Shopify solutions via specialized apps like Transporter and command-line tools. 
• Step 3. Organize your products after migration. After migrating, always check your product details, including a brief description, images, price, and its availability at the warehouses to avoid compliant-provoked situations and dissatisfied customers.
• Step 4. Make your website look great. The post-migration interface has a default theme that could be replaced with your favorite one. To this end, you can install the specialized option with a broad range of different illustrations.
• Step 5. Set up your domain. In this case, you have two ways: buy the separated domain address for the future Internet store or integrate the existing one into the new Shopify account. Anyway, the connection with email will guarantee additional support for safe domain maintenance.
• Step 6. Set up your shipping. Before you launch your online store with Shopify Plus, you need to adjust all shipping options like rates, strategy, zones, and addresses to minimize the missing information or problems with your customer in the future.
• Step 7. Configure your taxes. Setting the tax rates valid in a particular state or location is an essential thing you should do before starting work with Shopify Plus-supported online stores. To ensure the tax information is processed correctly, take some time to familiarize yourself with the Shopify tax configuration process.
• Step 8. Set up a payment provider. One of Shopify Plus’ benefits is an option to manage the payments and provide complete confidentiality for such actions. In this case, you need to set up a payment provider to make your clients’ payments via credit cards safe and sophisticated.
• Step 9. Place some test orders. Finally, to upgrade to Shopify Plus, you should run simple test orders which help find any bugs or mistakes. The detected mismatches are eliminated to start the regular work.

The correctly performed Shopify Plus migration opens many benefits and opportunities for the merchants; however, you should be ready for some restrictions.

Shopify Plus Benefits And Restrictions

Shopify Plus is an excellent solution for large e-commerce businesses, enabling them to create designed and developed plans for scalable retail sales individually.  Its key advantages could be grouped into several directions:

• Individual approach to each client. The large online retail corporations approve these ready-made solutions, which have a separate set of tools and opportunities to scale their business limits;
• 100% customization options. Every merchant who installs Shopify Plus is free to adjust all settings required for your staff and specialized business activities (shipping, product order processing, tax payment history, etc.). Also, the clients could become UX designers and modify some frontend elements to their own tastes.
• Reliable and safe platform. Due to the effective hosting, Shopify Plus allows processing the orders from nearly 8000 customers simultaneously. Also, its apps and options, developed by Shopify, form a safe environment for personal payment transfers and zero-cyber influences.
• Improved wholesale management. Shopify Plus offers different benefits generated by the available and updated apps and tools supported by computers and mobile devices. In particular, the merchants could manage the large batches and deliveries via the well-organized platform.

Even though using Shopify Plus is quite expensive, every merchant should weigh the pros and cons of the advanced solution of the Shopify platform and decide if it makes sense for their e-commerce business.

So, you do not need to upgrade to Shopify Plus if:

• your annual sale turnover is below 800k USD,
• you are specialized in specific supplies (farm products, flowers, candies, toys, jewelry) or services (IT, natural beauty industry, food delivery, etc.) oriented to the specific category of the target groups,
• your e-commerce business is small or medium in size,
• your business is young, and you do not have the high profits which could be invested into expensive scaling online retail software,
• you want to receive a well-produced platform with minimum options, but effective enough to fill all gaps restricting your business development.

Each customer who scrolls the online stores and seeks something wants to buy the desired product or service and keep the time; and the e-commerce website or app target is to improve the person-oriented search process and trends and make them enjoyable, quick, and expectation-satisfied. To this end, the strategy designers highlight several core propositions for e-commerce personalization trends relevant in 2021:

• Visibility effects are best friends for quick e-commerce business recognition;
• AI-powered personalization is more understandable for the ordinary user;
• Psychological approach for multi-criterion customer assessment;
• Personalization should foster customization solutions that strengthen the e-commerce customer journey.

The outstanding trends emphasize the comprehensive investigation of your future client and build its indicative portrait. In this case, the success-oriented e-commerce business should include the personalization and customization routes into their marketing strategy, which the software tools and developments could implement.

So, investing in the customer-based sale strategy initiatives increase the profit indicators of the ordinary e-commerce business and expands its opportunities to work on global markets.

Anyway, the store owner’s task is to simplify the search actions for such customers and increase the business profits via filling the segments for possible customers’ preferences.

When a typical shopper sits in a cozy place with a smartphone or tablet and searches for a new jacket or beauty salon via available filters and keywords, this product or service seeker customizes the e-commerce market agents and stimulates them to tailor their offers with the particular needs. Otherwise, online commercial websites diversify their assortments and segments to attract that shopper and collect information about the preferred products or services ordered or saved to offer the substitute or supplement goods. In such a way, the e-commerce relations become more individual and personalize their product lines.

The simple explanation discovers the importance of e-commerce personalization and customization solutions in modern trading tendencies. According to the business research, 71% of the analyzed customers ignore the websites without interpersonal offers or sales because they feel frustrated and could not find a suitable algorithm for their actions.

What Are E-commerce Personalization Solutions

Personalization in the e-commerce business is the new black. This trendy online commercial development is a must-have thing to boost your sales and make your brand popular. Personalization solutions are successfully implemented in all business spheres, but e-commerce feels the paramount necessity to use the identification tools and solutions.

Personalization is that the e-commerce business could offer a client the preferable items, services, music, and other application stuffing. In this case, a website or app visitor could surf the assortment presented, choose the necessary products, and share the scalable data platforms with their tastes and preferences. The last one could generate the supporting items to clue the client into possibly interesting products and supplementary goods to complete the purchase.

The business enlargement and profit increase are also stimulated by the personalization solutions within the comprehensive e-commerce marketing strategy. The personalization solutions are based on psychological and business development concepts. The psychological aspect means generating the feeling of the client’s importance and happiness to handle the menu content independently and up to the client’s wish. The person-centralized business decisions help distinguish the client’s personality and allow them to manage their choices and keep with your e-retail store for an extended period.

To organize the productive personalization system, the e-commerce business startup needs to facilitate three personalization strategies that motivate the business to diversify the customer acquaintance activities:

• marketing tactical tools which combine economic and technical developments to collect the maximum information about ordinary visitors and transform them into permanent clients. In this case, the available options could foresee the high-priority focus on strangers looking for an eye-catching website with proper navigation, filtering, and support stuffing. Pretty important is to follow up the relations with your client via direct emails, questionnaires, and service evaluation offers. 
• sales-oriented approach stimulates purchases via tailoring client’s searchers with possible supplementary or alternative products. This method is the best if your business attracts ad hoc clients as future purchasable shoppers. An excellent option is to compile the subscribe offers and discount prospects where the products could be gathered for different categories of purchasers satisfying their initial needs.
• customer is always a principal element in the e-commerce business structure. The well-established communication channels are ultimately 99% of your e-commerce profits. React to your client’s needs, pain points, and challenges via separate chats, opt-in forms, thank you pages, support options, personal offers, technical support, etc. 

Why Do You Need E-commerce Customization?

When personalization is a separate marketing strategy that consists of detailed planning milestones and partial information collection to know your clients better, e-commerce customization means the person’s efforts and actions to manage their purchases, functionality options, and navigation using the previously foreseen alternatives and features. 

Customization is an e-commerce profit booster because the well-organized website or app structure with attractive colorful and web-design elements help the users quickly orient the embedded functionality and initial purpose. The customization improves the user experience because it supports the website visitors to control cooperations. In other words, each user could receive something they want from an online service or application. This e-commerce marketing and technical solution better operate if the user knows the desirable product or service qualities and parameters. The fundamental principle for practical customization work is to align the natural (human) intellect but not artificial.

The customizable e-commerce is characterized by the following benefits which the users will definitely appreciate:

• understandable and easily handled interface. The picture and website content should be attractive and valuable. The overall concept could have some cross-cutting elements and be associated with the logical steps and keywords to make the simple actions or choices.
• a simple algorithm of actions. For instance, if you want to change the settings or choose the required options, the website or app structure should be built understandably. The whole searching route should have the core algorithm embedded in similar apps or web-stores, however, the last ones need to demonstrate some personalized features to engage more clients.
• attractive UI design. The navigation should have the typical and helpful coloring to spend less time if the client wants to find the needed options or adjust the appropriate parameters.
• freedom and confidentiality of the user’s choices. The client must be sure that the inquiries or forms filled by the personal information could not be used illegally. Also, the excellent function is availability for automatizing some actions and permanent inquiries for some access to the personal data (gallery, camera, etc).

Best Solutions For Beneficial Customizable And Customer-focused E-commerce

You always face the best examples of wisely implemented personalization and customization improvements to accelerate e-commerce sales and qualify the companies as client-focused. Most of the selected e-commerce leaders demonstrate mainstream tendencies when they create unique front-end solutions for the maximum compliance of the client role in the business development:

• Facebook. This is not a standard social media platform for chatting and check-ins but primarily classifies a master of the customizable e-commerce business. Facebook allows the user to choose the preferable content and add thematic advertising messages or videos to promote the B2C operations. Even if the client adjusts the necessary settings, the system regularly scans the inserted information and tailors the wishes with the possibly resembled commercial recommendations.
• Amazon. The leading eCommercial company in the post-pandemic period enabled them to understand and follow their clients’ personal needs and searchers. The personalization strategy reached the global markets and almost made their competitors weak to keep running in this business. Amazon has many tricks to collect information about their customers belonging to different categories and provides them with the special offers they might be interested in.
• Netflix. This entertainment service provider knows its clients with a 100% guarantee. The absolute assurance in the customer preferences is possible when the company discovers their needs by analyzing the history of watches or choices. To keep the business-client communication stable, the company actively uses push messages and updates its UI style.
• Spotify. This e-commerce business operator understands how to use the supplementary segments for their sales of services. Hence, if a person likes to exercise in the morning running using the particular app, Spotify could form an impressive list of your favorite and sport-related songs.
• Google. This multisegmental company is not only a browser developer but also a giant IT products maker. All its deliverables are demanded and approved by the users. The answer is simple – the right marketing policy, including personalization and customization elements generated on B2B and B2C basis. The practical evaluation of the client’s needs via the searching options allows analyzing their needs as quickly as possible to offer the appropriate business partner solutions.
• Weather forecast. These typical apps or websites are a classic example of the customizable e-commerce because they can track the user locations and movements and notify the respective weather information promoting some business offers.
• Accommodation booking apps. Following the media or entertainment companies, the accommodation agents select the customers’ information, save the booked places, and offer similar venues and locations of accommodation for future traveling recommendations. Their developments have a well-organized set of filters and options for straightforward customer usage. Also, they actively promote B2B cooperations and post catering and recreation business advertisements.

The selected examples are not exhaustive and enumerate many e-commerce business entities which could balance different personalization and customization options to receive the maximum benefits for both parties.

Differences Between E-commerce Personalization And Customization

Personalization and customization are tailored terms and impact the e-commerce business’s success. The wise combination of these marketing instruments improves sales and fills the segmentation gaps. To sum up the pros of e-commerce customization along with personalization options, you may compare their critical parameters:

Update your e-commerce website with helpful tools and options to analyze your clients better and discover new opportunities for trading optimization. Our specialists are the 24/7 assistants to encourage your e-commerce business development in client identification.