Part 4: 3 Examples of Killer Google Search Ad Copy
Writing for Google Search Ad Copy can be difficult. Below are several ads to help you create a targeted advertisement for high quality traffic which is more likely to convert.
Key Ad Copy Goals:
While writing your Ad copy, keep the following goals in mind:
- Promise — Guarantee your product or service using social proof
- Value — Highlight what makes you unique: Free shipping? Award winning? Customization? Special promotions and exclusives?
- CTA — Directly tell viewers to do a specific action, such as Buy, Shop, Purchase, Order, Download, Call, Sign up, etc.
- Keyword — Include at least one product keyword in your headline to show ad relevance
- Brand — Include a brand name to potentially increase CTR and increase awareness or benefit form preexisting recognition.
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Offer social proof for increased credibility in the headline and in extensions
This eases customer fears and anxieties, leading to an increase in customers staying in your sales funnel, a higher clickthrough rate, as well as increased conversion rates
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Preempt common concerns with a strong solution
When your product is time sensitive or quality might be a point of concern, your customers will appreciate your effort with increased conversion rates and positive word-of-mouth.
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Use numbers to show deals and offers to show value
By answering questions of price and displaying deals, your customers will have fewer questions about your products, leading to a higher quality click through rate.
Birthday, Sympathy, Romance, Get Well. Sympathy & Funeral, Love & Romance
Use Key Words and Emotional Triggers
This helps to associate your brand & product to the life event. This will help to assure return customers.
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Lead with a known brand to benefit from preestablished awareness
If you have the “Official Site” or are an authorized dealer, state it to add credibility
Also, remember to use ASCII characters because they are proven to draw more attention than a standalone block of words/ letters
Free Shipping & Returns
Encourage a worry-free shopping experience
Use headlines for the details customers want to see most. And remember to A/B test your ads to be sure you’re right!
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Use key words, numbers & emotional triggers that connect with your customers
By using the language your customers might search for, you are increasing the “clickability” of your ads.
Clearly stating the minimum cost ($95) can improve quality PPC traffic by increasing product awareness
Use imperative statements that mirror the user’s objective
This eliminates any confusion over what will happen if the link is clicked.
“Free Shipping to All States” // ”Get Personalized Size Recommendations”
Preempt common concerns with Eye-Catching Solutions in the headline and description
Use the headline and bold text for important details customers want to see most
”15% Off for New Customers” // ”10% Off for Students” // ”Pay Later with Klarna”
Include available discounts with key words
Make sure your ads reflect your target audience to grab their attention and address their pains. This will lead to customers who are confident that they can make a purchase as they enter your sales funnel.
Use landing pages that connect to your advertisement
This assures potential customers they will be directed to a relevant landing page.